Ethical Issues in Marketing: What Practices to Avoid and How
Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable is now a threat to consumer satisfaction and brand...
View ArticleMarketing During a Recession: Part 3 – How to Prepare Your Business for a...
According to a survey by JPMorgan Chase, 65% of midsize businesses and 61% of small businesses are anticipating a recession this year. The reality of an economic downturn in 2023 is growing with each...
View ArticleHow to Encourage Church Members to Serve & Volunteer
As you know, service and volunteerism are integral parts of the Bible’s teachings. Therefore, church leaders do their best to advocate for these in their own ministry. But many church leaders are left...
View ArticleHow Brand Architecture Can Benefit Your Business
Growing your business to a level where you offer more products and services, enter new markets, or even buy other companies is something to be celebrated. But how you manage that growth can make or...
View ArticleInside-Out Strategy vs. Outside-In Strategy: Which Marketing Approach Is Best?
To achieve success in your marketing and your business, you have a lot to consider. For starters, there’s the way you think about things—whether you opt for an inside-out strategy or an outside-in...
View ArticleHow to Create an Insurance Customer Profile for Your Agency
It can be frustrating when your insurance agency’s marketing efforts haven’t yielded great results. But sometimes, it helps to go back to the beginning, ensuring you fully grasp your ideal customer. A...
View ArticleWhat a Powerful Digital Marketing Team Looks Like
By now, you’ve probably figured out that marketing can be a pretty big undertaking. That’s why, at a certain point, you need to get serious about building your digital marketing team. After all, if you...
View ArticleHow Marketing Can Help Increase Insurance Sales for Agents
Are you disappointed in the number of sales your insurance agency has closed recently? Bringing in new customers—and even selling additional coverage to existing ones—can be challenging. But that’s...
View ArticleHow to Communicate Your Strategy to Team Members
A recent Connected Culture Report published on Business Wire revealed that 71% of employees who feel well-connected to their colleagues are more productive at work. And that’s supported by a McKinsey...
View ArticleHow Using “Christianese” and Insider Language Can Push People Away
A study published in the American Journal of Industrial and Business Management investigated and reported the negative impact of using jargon in the workplace. The study revealed that using too much...
View ArticleWhat Does a Strong Paid Media Strategy Look Like?
Running an advertising campaign without a strategy is like playing the lottery. Any success will be down to luck, and the odds aren’t in your favor. Simply put, you can’t rely on chance to maximize...
View ArticleIntro to ChatGPT – Part 3: What Is the Current Debate about ChatGPT
Supporters and skeptics of ChatGPT have argued about its significance and potential contribution. This lively debate about ChatGPT is still going on, and people have a lot of strong opinions. In Part...
View ArticleMarketing During a Recession: Part 3 – How to Prepare Your Business for a...
According to a survey by JPMorgan Chase, 65% of midsize businesses and 61% of small businesses are anticipating a recession this year. The reality of an economic downturn in 2023 is growing with each...
View ArticleMarketing During a Recession: Part 2 – What to Know about Consumer Spending
As we discussed in Part 1 of Marketing during a Recession, marketing is critical to your business's survival. In Part 2, we discuss how understanding consumer spending during a recession can help you...
View ArticleChange Management Process – Step 7: Sustain Acceleration
Jack Welch, the former CEO of General Electric, once stated that “an organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” In the...
View ArticleChange Management Process – Step 5: Enable Action by Removing Barriers
Previously we discussed Step 4: Enlisting a Volunteer Army. Now we will identify, describe, and analyze strategies used in Step 5: Enable Action by Removing Barriers. Each step of Dr. John Kotter’s...
View ArticleTop Audience Segmentation Tips & Trends to Implement Now
Audience segmentation is the secret to creating a real connection with your customers. Creating a connection with your customers will ensure that they engage with your message, translating to a higher...
View ArticleHow to Leverage Annual Sermon Planning for Marketing Success
It’s not uncommon to hear about pastors planning their sermons for the next Sunday service. But what if there was a more strategic approach that could build better discipleship among your congregation,...
View ArticleHow to Convince People to Buy Using Persuasive Content
“Wake up every morning feeling refreshed and ready to take on the day! Buy your SleepGreat mattress today and join the 3 million people enjoying a better night’s rest.” This blurb for a fictional...
View ArticleTikTok as a Search Engine: How to Use It to Your Advantage
If you only optimize content for search engines like Google, you risk missing a whole generation of social media users. Younger people, especially Gen Zs, increasingly use TikTok to discover content....
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