Intro to ChatGPT – Part 3: What Is the Current Debate about ChatGPT
Supporters and skeptics of ChatGPT have argued about its significance and potential contribution. This lively debate about ChatGPT is still going on, and people have a lot of strong opinions. In Part...
View ArticleWhat Does a Strong Paid Media Strategy Look Like?
Running an advertising campaign without a strategy is like playing the lottery. Any success will be down to luck, and the odds aren’t in your favor. Simply put, you can’t rely on chance to maximize...
View ArticleHow Using “Christianese” and Insider Language Can Push People Away
A study published in the American Journal of Industrial and Business Management investigated and reported the negative impact of using jargon in the workplace. The study revealed that using too much...
View ArticleHow to Communicate Your Strategy to Team Members
A recent Connected Culture Report published on Business Wire revealed that 71% of employees who feel well-connected to their colleagues are more productive at work. And that’s supported by a McKinsey...
View ArticleHow Marketing Can Help Increase Insurance Sales for Agents
Are you disappointed in the number of sales your insurance agency has closed recently? Bringing in new customers—and even selling additional coverage to existing ones—can be challenging. But that’s...
View ArticleWhat a Powerful Digital Marketing Team Looks Like
By now, you’ve probably figured out that marketing can be a pretty big undertaking. That’s why, at a certain point, you need to get serious about building your digital marketing team. After all, if you...
View ArticleHow to Create an Insurance Customer Profile for Your Agency
It can be frustrating when your insurance agency’s marketing efforts haven’t yielded great results. But sometimes, it helps to go back to the beginning, ensuring you fully grasp your ideal customer. A...
View ArticleInside-Out Strategy vs. Outside-In Strategy: Which Marketing Approach Is Best?
To achieve success in your marketing and your business, you have a lot to consider. For starters, there’s the way you think about things—whether you opt for an inside-out strategy or an outside-in...
View ArticleHow Brand Architecture Can Benefit Your Business
Growing your business to a level where you offer more products and services, enter new markets, or even buy other companies is something to be celebrated. But how you manage that growth can make or...
View ArticleEthical Issues in Marketing: What Practices to Avoid and How
Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable is now a threat to consumer satisfaction and brand...
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