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Get over your bad day by surrounding yourself with what is more important
The reality of a bad day is that, even though you may work alone, you’re not alone. Your bad day only gets worse as it impacts those you serve. So get over it now! Move on to what’s more important....
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Matching Marketing Messages to Your Audience
Have you identified your target audience and built detailed buyers persona’s yet? Great! Now it’s time to figure out what to say and when. Developing your messaging so that it resonates with your...
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Three Types of Highly Shared Content
The value of having your content go viral is undeniable; with the right qualities and a little luck, you can create content that people find interesting enough to share with their friends, who share it...
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Simple Ways to Personalize Your Marketing Efforts
One of the most important lessons for small business owners and marketers to learn is how to reach the right audience with the right message at the right time. To accomplish this, you can’t simply use...
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5 Steps to Starting a Successful Company
If you’re just getting started with the early phases of planning out your new startup company, you’re probably a bit overwhelmed with all of the potential responsibilities and tasks that you have in...
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Re-Evaluating Your Marketing Plan: 4 Questions to Start Strong & Strategize...
Are you a proactive marketer prowess or non-active, don’t really know your market, customers, or even your own specialization, differentiation, and unique selling position kind of dude? The difference...
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Why You Should Constantly Ask Questions
Basically every market you can think of is constantly becoming more and more saturated with products for customers to choose from. As a result, it’s extremely important that you are able to understand...
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How is Your Business Limiting Creativity?
If you hope to have success as an entrepreneur, you’ll need to be able to consistently come up with new ideas or new spins on old ideas to keep your business on the cutting edge. Innovation is a major...
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Tips for Increasing Revenue With Existing Customers
There are so many companies who take the attitude that they can stop marketing as soon as they’ve turned a prospect into a customer. But really, continuing to market to existing customers will help you...
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What Are the Keys to Outstanding Small Business Marketing?
The most successful small businesses are able to put together a clear, concise marketing strategy that really works for their company. However, it’s easy to get caught up in the daily marketing acts...
View ArticleUsing the RACE Framework for Your Digital Marketing – Part 1: How to Reach...
Are you posting on Facebook daily? Engaging with your audience on Instagram? Blogging once a week? If so, you may think that your marketing is on point. But, don’t get too comfortable. Executing...
View ArticleUsing the RACE Framework for Your Digital Marketing – Part 2: How to Interact...
Imagine you were planning a wedding and your goal was to host 100 guests at the venue of your choice. Yet, you never researched venue locations, created a guest list, or invited a soul to the event—you...
View ArticleUsing the RACE Framework for Your Digital Marketing – Part 3: How to Convert...
Working on your marketing strategy can feel a lot like standing in line at the post office… Crunching numbers, digging into data, and suffering through long budget meetings—not exactly the most...
View ArticleUsing the RACE Framework for Your Digital Marketing – Part 4: How to Engage...
Your business is booming. Sales are flying. You should be proud of your hard work. It’s great to achieve your sales goals, but don’t get too comfortable. If you want to set your business up for...
View ArticleWhy You Should Hire a Marketing Team for Your Nonprofit
As the leader of your nonprofit, chances are you’ve struggled with the decision about whether or not to hire a marketing team. Though you want to increase awareness of your organization and boost...
View Article15 Church Marketing Tips to Boost Attendance and Growth
The Importance of Church Marketing If you’re struggling with church membership, you’re not alone. Research shows that church attendance isn’t what it once was, which is why religious organizations need...
View ArticleMarketing in the Year 2020: What Digital Marketing Tactics Will Play a Role
The year 2019 has come to an end, and you know the drill. After you badger yourself over what goals you didn’t accomplish, you’ll probably move on to drawing up some new resolutions to work on this...
View ArticleWhat Is the Customer Value Journey?
Two things are certain when it comes to successful marketing: 1) You must understand your customer, and 2) you can’t just wing it. You know this already, but do you have a Customer Value Journey® map?...
View ArticleDo You Know How Much a WooCommerce Store Really Costs?
Are you wanting to break into e-commerce? If so, you’re joining nearly 24 million e-commerce businesses that have already decided to take advantage of this lucrative business model. And the good news...
View ArticleHow to Increase Sales Using These Laws of Marketing
You’ve got a winning product. You advertise and promote it and then promote some more. But, after all of that work, your sales are paltry at best. You improve your product, give it a go again, and...
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