Two things are certain when it comes to successful marketing: 1) You must understand your customer, and 2) you can’t just wing it. You know this already, but do you have a Customer Value Journey® map? Put simply, the Customer Value Journey is the step-by-step process that attracts and converts prospects into customers and keeps […]
The post What Is the Customer Value Journey? by Brian McIntyre appeared first on Viral Solutions - Your Personal Chief Marketing Officer.