Growth hacks, social media fads, and flash sales—what do they all have in common? They are overused by B2B brands that pay more attention to immediate returns than long-term success. In short, they’re shiny tactics that can easily distract you from what successful B2B marketing is really about: playing the long game. We realize that […]
The post Successful B2B Marketing – Part 1: Why You Need to Play the Long Game by Lisa Thorstenson appeared first on Viral Solutions.