360-Degree Marketing – Part 1: What Is It & 9 Key Components
With the amazing expansion of technology, there is no shortage of ways to reach a customer, whether it’s with the powers of social media, email, Google ads, etc. But to market effectively, we must...
View ArticleSuccessful B2B Marketing – Part 1: Why You Need to Play the Long Game
Growth hacks, social media fads, and flash sales—what do they all have in common? They are overused by B2B brands that pay more attention to immediate returns than long-term success. In short, they’re...
View ArticleLocal Marketing – Part 1: What Is Local Business Marketing?
The world is starting to open its doors again. Are you ready for the masses? Congratulations to you if you boosted your digital presence to keep your business surviving and hopefully thriving during...
View Article360-Degree Marketing – Part 2: How to Create a 360-Degree Marketing Campaign
360-degree anything indicates all-around coverage. And in the marketing world, it means the same thing. With a 360-degree marketing campaign, nothing has been left on the table. You’ve positioned...
View ArticleLocal Marketing – Part 2: How to Develop a Winning Local Marketing Strategy
Here’s something every business owner needs to keep in mind… Deploying marketing tactics without a sound local marketing strategy will waste precious investment dollars. There’s a better way that...
View ArticleMarketing Tactics without Strategy: A Model of Bad Marketing
The marketing department has never had a reputation as part of the company most concerned about looking far into the future. That said, very few traditional marketers would tell a client to use...
View ArticleA Quick and Simple Guide to Brand Extension
Want to grow your brand and expand your customer base? If you’re already well established, you may benefit from brand extension… When American Idol finalist Jennifer Hudson ventured into acting after...
View ArticleEthical Issues in Marketing: What Practices to Avoid and How
Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable is now a threat to consumer satisfaction and brand...
View ArticleTop Tips on How to Make a Great Holiday Marketing Campaign
The holiday season is upon us, and you want to make sure you capture as much of those sales as possible. During the 2020 holiday season, U.S. households spent an average of $1,300, and it is being...
View ArticleWhat Are the Qualities of a Good Marketer?
Do you know what the qualities of a good marketer are? If not, you should. Understanding what makes a marketing professional successful can help inform hiring and/or training decisions for your...
View ArticleWhere to Find Content Inspiration When You’ve Run Out of Ideas
It happens to the best and most experienced writers. You sit down to write, but you have no idea how or where to start. Content inspiration doesn’t come easily, and yet you have a deadline to meet....
View ArticleWhat Is Growth Marketing and How Can It Help Your Business?
Growth marketing seems to be everywhere that you look across the business ecosystem. The term is commonly used as it relates to business evolution and growth. However, there is still a great deal of...
View Article12 Common Misconceptions about Marketing
If you’re a business owner hesitating to get help growing your business through marketing, it may be because you doubt it’s effective. Perhaps you’ve heard warnings through the rumor mill, or you’ve...
View ArticleSetting up a Real Estate Marketing Budget: How Much Should You Spend?
Want to grow your real estate agency this year? Then make sure you set aside resources and develop a real estate marketing budget to reach more potential clients. A few years ago, there were more than...
View ArticleMarketing Hacks for Small Business: How to Achieve Growth
In the current fast-paced economic world, competition is stiffer, and there is no room for error, especially for small businesses. You must always be on the lookout for every chance to get your venture...
View ArticleUnderstanding the Value and ROI of Online Communities
Creating a vibrant online community where customers can discuss your products is a great way to build a buzz about your brand, nurture loyalty, and even boost sales. But it’s hard to know if the time...
View ArticleBrand Design – Part 2: Don’t Underestimate the Importance of Color
Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed...
View ArticleFuture of Customer Experience: Why You Should Prioritize an Omnichannel...
In today's business world, providing an omnichannel experience for your customers is more important than ever. By prioritizing this experience, you'll be able to meet your customers' needs no matter...
View ArticleHow to Create Helpful Content & Why It’s Worth Doing
Understanding Google's Helpful Content Update In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to...
View ArticleWhat Is the Customer Value Journey®?
Two things are certain when it comes to successful marketing: You must understand your customer. You can't just wing it. You know this already, but do you have a Customer Value Journey® map? Put...
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