Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed in the first part of this series, great design is vital to making an excellent first impression, and the importance of color goes hand […]
The post Brand Design – Part 2: Don’t Underestimate the Importance of Color by Marisa Fritzemeier appeared first on Viral Solutions.