What a Powerful Digital Marketing Team Looks Like
By now, you’ve probably figured out that marketing can be a pretty big undertaking. That’s why, at a certain point, you need to get serious about building your digital marketing team. After all, if you...
View ArticleHow to Create an Insurance Customer Profile for Your Agency
It can be frustrating when your insurance agency’s marketing efforts haven’t yielded great results. But sometimes, it helps to go back to the beginning, ensuring you fully grasp your ideal customer. A...
View ArticleInside-Out Strategy vs. Outside-In Strategy: Which Marketing Approach Is Best?
To achieve success in your marketing and your business, you have a lot to consider. For starters, there’s the way you think about things—whether you opt for an inside-out strategy or an outside-in...
View ArticleHow Brand Architecture Can Benefit Your Business
Growing your business to a level where you offer more products and services, enter new markets, or even buy other companies is something to be celebrated. But how you manage that growth can make or...
View ArticleHow to Encourage Church Members to Serve & Volunteer
As you know, service and volunteerism are integral parts of the Bible’s teachings. Therefore, church leaders do their best to advocate for these in their own ministry. But many church leaders are left...
View ArticleMarketing During a Recession: Part 3 – How to Prepare Your Business for a...
According to a survey by JPMorgan Chase, 65% of midsize businesses and 61% of small businesses are anticipating a recession this year. The reality of an economic downturn in 2023 is growing with each...
View ArticleEthical Issues in Marketing: What Practices to Avoid and How
Marketing has become somewhat of a gray area, especially as political and cultural norms have shifted over the last decade. What was once acceptable is now a threat to consumer satisfaction and brand...
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