Building an Effective Church Marketing Campaign: What You Shouldn’t Overlook
Many church leaders struggle with building out a major church marketing campaign and seeing it through. As a result, they’re often disappointed with the results. If this has been the case for your...
View ArticleShould You Be Using Paid Traffic to Your Website?
When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might...
View ArticleHow Putting Customer Empathy into Practice Can Benefit Your Business
Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that...
View ArticleOrganic vs. Paid Social Media: Harnessing the Power of Both
Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may...
View ArticleHow to Turn the Decline of Religion in the U.S. into an Opportunity
Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years,...
View ArticleWhat Are the Benefits of Surveys?
Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt...
View ArticleWas Your Instagram or Facebook Ad Rejected? Learn What to Do
Facebook ads, especially instant experience ads, pump up your visibility and get more traffic to your website. But creating effective Facebook or Instagram ads can take a lot of time and resources —...
View ArticleTikTok as a Search Engine: How to Use It to Your Advantage
If you only optimize content for search engines like Google, you risk missing a whole generation of social media users. Younger people, especially Gen Zs, increasingly use TikTok to discover content....
View ArticleHow to Convince People to Buy Using Persuasive Content
“Wake up every morning feeling refreshed and ready to take on the day! Buy your SleepGreat mattress today and join the 3 million people enjoying a better night’s rest.” This blurb for a fictional...
View ArticleHow to Leverage Annual Sermon Planning for Marketing Success
It’s not uncommon to hear about pastors planning their sermons for the next Sunday service. But what if there was a more strategic approach that could build better discipleship among your congregation,...
View ArticleTop Audience Segmentation Tips & Trends to Implement Now
Audience segmentation is the secret to creating a real connection with your customers. Creating a connection with your customers will ensure that they engage with your message, translating to a higher...
View ArticleChange Management Process – Step 5: Enable Action by Removing Barriers
Previously we discussed Step 4: Enlisting a Volunteer Army. Now we will identify, describe, and analyze strategies used in Step 5: Enable Action by Removing Barriers. Each step of Dr. John Kotter’s...
View ArticleChange Management Process – Step 7: Sustain Acceleration
Jack Welch, the former CEO of General Electric, once stated that “an organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” In the...
View ArticleMarketing During a Recession: Part 2 – What to Know about Consumer Spending
As we discussed in Part 1 of Marketing during a Recession, marketing is critical to your business's survival. In Part 2, we discuss how understanding consumer spending during a recession can help you...
View ArticleMarketing During a Recession: Part 3 – How to Prepare Your Business for a...
According to a survey by JPMorgan Chase, 65% of midsize businesses and 61% of small businesses are anticipating a recession this year. The reality of an economic downturn in 2023 is growing with each...
View ArticleIntro to ChatGPT – Part 3: What Is the Current Debate about ChatGPT
Supporters and skeptics of ChatGPT have argued about its significance and potential contribution. This lively debate about ChatGPT is still going on, and people have a lot of strong opinions. In Part...
View ArticleWhat Does a Strong Paid Media Strategy Look Like?
Running an advertising campaign without a strategy is like playing the lottery. Any success will be down to luck, and the odds aren’t in your favor. Simply put, you can’t rely on chance to maximize...
View ArticleHow Using “Christianese” and Insider Language Can Push People Away
A study published in the American Journal of Industrial and Business Management investigated and reported the negative impact of using jargon in the workplace. The study revealed that using too much...
View ArticleHow to Communicate Your Strategy to Team Members
A recent Connected Culture Report published on Business Wire revealed that 71% of employees who feel well-connected to their colleagues are more productive at work. And that’s supported by a McKinsey...
View ArticleHow Marketing Can Help Increase Insurance Sales for Agents
Are you disappointed in the number of sales your insurance agency has closed recently? Bringing in new customers—and even selling additional coverage to existing ones—can be challenging. But that’s...
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